LOS ANGELES—August 12, 2025—Broadvoice | GoContact, a global leader in AI-powered customer experience technology, announced today the promotion of Malachi Threadgill to Chief Marketing Officer. Threadgill, who joined the company in 2023, will lead the company’s global marketing strategy, unifying its brand and messaging across its UCaaS, CCaaS, and AI portfolio while strengthening its partner-first go-to-market strategy worldwide.
In his new role, Threadgill will be responsible for driving integrated brand, demand generation, and partner enablement initiatives that support the company’s vision to deliver intelligent, seamless customer experiences through its cloud communications platforms.
“Malachi has been a driving force behind our marketing transformation and partner-first positioning,” said Broadvoice President Sam Ghahremanpour. “His expertise from leading high-performing marketing organizations to advising global brands on go-to-market strategies has helped us sharpen our message, amplify our brand, and better equip our partners for success. As CMO, he’ll continue to build on this momentum and ensure our marketing efforts scale in step with our innovation and global reach.”
Since joining Broadvoice | GoContact, Threadgill has built a global marketing organization, advanced the company’s partner enablement strategy, and aligned marketing efforts around the company’s AI innovation roadmap.
Prior to joining the company, he served as a Principal Analyst at Forrester, advising both Fortune 500 and emerging technology companies on account-based marketing, revenue marketing platforms, and marketing automation. His career also includes senior marketing leadership roles at Masergy and ANPI.
“I’m honored to step into this role and continue the work we’ve started to grow our partner ecosystem and elevate our brand,” Threadgill said. “Our team has accomplished a lot in a short time, and I’m excited to build on that foundation to support our partners, show off our innovation, and help our customers deliver exceptional experiences.”
Threadgill’s appointment marks the company’s third executive addition in 2025, underscoring the company’s ongoing investment in leadership, partner enablement, and AI-driven innovation.
About Broadvoice | GoContact
Broadvoice makes it easy for companies to connect with their customers. With our cloud-based, AI-powered CX solutions, mid-market companies worldwide get the tools they need to deliver consistently exceptional customer experiences at every digital touchpoint. With deep analytics, specialized workflows and AI to help agents, managers and customers, Broadvoice focuses on customer outcomes while building innovative technology that accelerates value faster and more simply than legacy or one-size-fits-all platforms. Learn more about Broadvoice at broadvoice.com.
Media Contact
Annie McNutt
Director, Content Marketing
747.216.0555
anniem@broadvoice.com
