The pandemic radically changed the traditional shopping experience for employees and customers alike, and many retailers adapted to these changes with the help of cloud communications solutions.

Given the crucial role that human connections and interactions play in the retail industry, it’s important for retailers to invest in communication solutions that allow them to connect with their customers on a personal level while also incorporating technological advancements.

While retailers have successfully navigated changes to the “what” and “where” of the industry as a result of the pandemic, the “who” has been harder to address. Prioritizing employees and providing them with the proper communication solutions is a great way to recruit and retain talented employees.