The past few years have presented healthcare practices with a series of challenges—spiked costs, overwhelmed staff, scheduling struggles, and an uptick in no-shows. In response, healthcare facilities are looking for ways to increase revenue to stabilize their practices. According to the Healthcare Financial Management Association, improving revenue is key to long-term sustainability in healthcare.
While several factors contribute to revenue loss, three major issues are almost universal: unpaid invoices, missed appointments, and poor patient experiences. The good news? A healthcare call center can help address all these issues.
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A Healthcare Call Center Can Reduce the Number of Unpaid Invoices
Medical debt is a significant concern for both patients and healthcare practices. According to KFF, Americans owe at least $220 billion in medical debt, with millions owing thousands of dollars. Practices also face revenue loss due to outstanding invoices that are never paid.
In fact, J.P. Morgan’s Annual Healthcare Report found a disconnect between healthcare providers and consumers:
- 50% of providers struggle with large patient balances
- 71% of providers use paper and manual processes to collect from patients
- 75% of consumers want to pay their medical bills online
Despite patients’ financial challenges, providers are also losing revenue due to inefficient invoice collection. Traditional methods such as mail reminders are costly and inefficient, especially with rising postage rates. Email reminders, while cheaper, have an open rate of only 41.2%, meaning many messages go unread.
How a Healthcare Call Center Can Help
A healthcare call center can improve your collections process by providing automated dialing, omnichannel services, and customizable scripts for payment reminders. By offering a variety of communication options, a call center can reach patients more effectively. Staff can use these scripts to explain payment options and work out payment plans, reducing the need for collections and bringing lost revenue back into the practice—all while improving the patient experience.
Check out this blog on the benefits of a virtual contact center for your practice.
A Healthcare Call Center Can Decrease the Number of Missed Appointments
No-shows and missed appointments are another major source of revenue loss for healthcare practices. In primary care, the no-show rate is 19%, while specialty clinics face a 39% no-show rate. Often, forgetfulness is the primary reason for missed appointments.
Traditional reminder methods—phone calls, mail, or email—are increasingly ineffective. Staff shortages make it difficult for practices to stay on top of appointment reminders, leading to missed opportunities.
How a Healthcare Call Center Can Help
A healthcare call center solution can reduce no-shows by automating appointment reminders and following up with patients across various communication channels. With features like automated dialing, integrated patient records, and easy call logging, your practice can increase appointment attendance and boost profitability.
By leveraging a healthcare call center platform, you can ensure timely and consistent appointment reminders, reducing the time spent by your staff on manual reminders and improving patient compliance.
Learn more about how a CCaaS platform can reduce your no-show rate here.
A Healthcare Call Center Can Improve the Patient Experience
The physician-patient relationship is crucial for patient retention and satisfaction. A healthcare call center can help build trust by improving patient communications, reducing frustration, and creating a seamless experience across multiple channels.
Patients expect quick, informative, and reliable communication throughout their journey. Poor experiences, like long wait times or inconsistent service, can damage your practice’s reputation and reduce the likelihood of timely payments or follow-up appointments.
Here are a few reasons why patient experiences can vary:
- Staff training can differ by communication channel
- Agents may lack standardized scripts, leading to delays or incorrect information
- Communication channels may be responded to with varying levels of urgency
- Many systems do not offer an omnichannel view of the patient’s history
How a Healthcare Call Center Can Help
A healthcare call center offers omnichannel capabilities that unify the patient experience. By integrating all communication channels—phone, email, chat, and patient portals—your practice can create a seamless experience for both patients and staff.
This integrated approach leads to higher patient satisfaction and more efficient operations. Additionally, advanced training tools ensure that your team is equipped to handle any situation with confidence and autonomy, further enhancing the patient experience.
A Healthcare Call Center Can Heal Many Ailments
While a healthcare call center may not solve all challenges, it plays a crucial role in strengthening your practice’s communication strategies. By improving invoice collections, reducing missed appointments, and enhancing the patient experience, a healthcare call center is an essential tool for driving revenue and patient satisfaction in your practice.
Learn more about how an omnichannel CCaaS solution can improve patient satisfaction.
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Learn more about how a healthcare call center can benefit your practice and enhance your patient experience.