How Many Customers Are You Leaving on Hold? 5 Ways UCaaS Can Save Your Auto and Tire Shop
Missed Calls = Missed Business
Your phones are ringing, but is anyone picking up? Studies show tire and auto shops miss around 20% of calls during peak hours, like early mornings and lunch shifts. That’s more than just an abstract stat, though. It’s a string of lost bookings, pricing questions, and urgent get-back-on-the-road type needs that are left to slip through the cracks, or worse, over to your competitors.
Phone Calls Still Matter for Auto and Tire Shops
In a world that’s increasingly dominated by digital chatbots and online forms (*cough* which we can absolutely help you with too *cough*), nothing beats a live voice when you’re stranded roadside or need help answering questions you don’t know to ask. A quick, friendly ring answers the trust equation immediately, building confidence far faster than an email or chat ever could.
Finding Your Costliest Times to Miss Calls
Is it early mornings? Lunch rush? The 5 p.m. rush hour? What are the critical hours for your customers? Don’t know? Most shops don’t. But Broadvoice’s unified communication as a service (UCaaS) platform, b-hive, brings real-time call analytics to your fingertips to help you figure it out. Imagine a simple screen that flashes peak-hour stats and missed-call time stamps during your busiest shift. No guesswork, just clarity.
5 Ways b-hive Reduces Missed Opportunities For Your Shop
- Analytics-Based Staffing
Stop guessing when to staff your shop. Let b-hive tell you exactly when you’re missing calls. By identifying your peak call times, you can add more staff or stay open an extra 30 minutes and make more than you’re spending on the platform back in revenue. Simple.
- Smart Call Routing
Forward overflow calls to other lines, automations, or even your mobile. This way, no call goes unanswered, even when the crew’s busy under the hood.
- Voicemail-to-Text Callbacks
Did someone still miss the call? No big deal, our voicemail-to-text sends you a transcript to ensure quick follow-up.
- After-Hours Auto-Attendants
Stop sending prospects straight to voicemail in the evening hours. Instead, use auto-attendants that qualify, capture callback info, and schedule appointments, no human interaction needed.
- Spike Alerts and Notifications
Get instant alerts when missed calls spike. Jump in before prospects get frustrated and say, “Nevermind, I found another shop.”
The ROI of a Missed Call
Let’s do the math. For this example, we’ll say you charge $40 for an oil change since that’s a fairly average price for conventional oil across the U.S. And we’ll assume you have a shop of 10 employees with 6 b-hive licenses.
Let’s say your shop receives 250 calls per month, or about 10-12 per day.
If you miss 20% of those calls, that means:
- 250 total calls x 20% missed calls = 50 missed calls per month
Now, let’s assume that:
- You convert just 5 out of those missed 50 calls into a sale (like an oil change)
If you make a net 20% profit on a $40 change, those missed calls would earn you an extra $40/month on just after-hours calls. Which is more than a pro b-hive license cost. Everything you do after those 5 calls? Profit.
3 Easy Next Steps for Shop Owners
- Run a missed-call report over the last 30 days to identify any problem times.
- Set real-time alerts for spikes in unanswered calls.
- Track trends weekly or monthly to prioritize staffing or routing changes accordingly.
A Few FAQs for Auto and Tire Shop Owners
Q: What is UCaaS?
A: UCaaS, or unified communications as a service, is a cloud platform that combines call analytics, smart routing, voicemail-to-text, auto-attendants, and alerts, all together. It’s your entire back office communication platform.
Q: How do analytics work?
A: Our platform logs every call time, picks up whether it was answered or missed, and shows spike windows.
Q: How much does it cost?
Here’s a link to our pricing page, but for more details about your specific instance, make sure you’re connected with someone on our team to see what’s best for you.
Q: When will I see ROI?
Usually, you’ll start seeing ROI in the first 30 days due to the increased bookings and accurate staffing.
Face it, you’re already busy under the hood, don’t let missed calls drain your business. With b-hive, you’ll know when those calls come in, how often they’re missed, and how many become appointments. It’s time to stop losing customers and start using those calls as your biggest revenue engine.
> See how many calls you’re missing. Schedule a free health check with our team.
